Under the guidance of the parent company SunFresh Produce Ltd, Piktfresh has started with the fresh organic produce supply business to supermarkets and wholesalers. As the team works directly with farmers and growers, shoppers get a direct route of fresh organic fruits, vegetables and salads. Piktfresh creates a platform that provides an increased value for shoppers based on a smarter supply chain for growers, which is in a way non-destructive to the sphere.