We are creators of real food with real ingredients, packed with the power of plants. Our aim is to make it easy, affordable and convenient to thrive on a plant-based lifestyle. Utilising whole ingredients without artificial flavourants, colourants or gluten, our products are clean, delicious and vegan-friendly.
Based in Cape Town, South Africa, Rooted was founded during lockdown in 2020 to create amazingly tasty plant-based food at a price and level of convenience that is accessible to anyone seeking to incorporate more plants into their diet. Its founders, Ashleigh Walters and Mathew Hoepner, strongly feel that it should be possible and, even more importantly, easy to lead a plant-based lifestyle that feels amazing and abundant.
Months of product development led Rooted to launch its first range of plant-based food – burger patties that tick all the boxes its founders believe in: amazing flavour, whole and identifiable ingredients, gluten-free and free from all animal products. This range is also free from soy products. Rooted wanted its first range of products to celebrate the deliciousness of plants, herbs and spices without attempting to imitate the experience of eating meat.
